The Excelsior, a Luxury Collection Hotel, Florence 

My daughter and I recently stayed at The Excelsior, a Luxury Collection Hotel, Florence, and while the hotel itself is beautiful, what really made the stay stand out was Massimo Parlanti, the Hospitality Ambassador. We attended the Fashion Week reception, and from the moment we walked in, Massimo set the tone. He is a rare gem combining warmth, professionalism, and genuine care for his guests. He was personally involved in making sure everything went smoothly for us from the moment we walked in, he introduced us to a local artisan, Zia Caterina, and a number of other guests. He truly is an ambassador! He greeted us by name, asked about the reason for our trip, and made us feel welcome right away. Throughout our stay, he was present and approachable, always checking in without ever feeling intrusive. His knowledge of the property's history, his eloquence brought the property to life. We had a few special requests during our stay, and he handled all of them quickly and with a true “nothing is too much trouble” attitude. Things that could have turned into small annoyances were taken care of so smoothly that they became non-issues. What impressed me most, though, was his genuine kindness and clear passion for what he does. It’s obvious he cares about both the guests and his team, and that energy really lifts the whole atmosphere of the hotel. The Excelsior is already a stunning place in a wonderful city, but Massimo—especially in his role as Hospitality Ambassador—is what gives it real character and heart. Because of Massimo Parlanti’s outstanding hospitality and leadership, I wouldn’t hesitate to stay at The Excelsior again on my next visit to Florence, and I’ll definitely be recommending it to friends and colleagues. He is a real asset to the hotel and to the Luxury Collection brand. Finally, my gratitude to the entire staff, Stephanie, the concierge and front desk team, BRAVO y Grazie Mille Sandra Chehab