Sofitel London St James

We have stayed at the Sofitel St James many times during our visits to London, and for us it remains one of the finest Sofitel properties we know. In fact, it is among our top three luxury hotels worldwide. I won’t dwell on the hard product — those tangible aspects that should be self-evident in any true luxury hotel. Without them, such a hotel would have no right to call itself luxury in the first place. Instead, I want to talk about the soft side — the human factors. These have always been on a very high level at this hotel, but there used to be a few areas with room for improvement. During our most recent stay, every one of those points was addressed — and our expectations were exceeded in every respect. Everything felt perfectly in harmony; every staff member was extremely professional, attentive and genuinely guest-oriented. I honestly cannot think of a single negative point to mention. The service quality is exceptional, and the team — the most important asset of any luxury hotel — makes you feel truly welcome and valued from the very first moment. As the owner of a company myself, I know how much energy and dedication it takes to achieve that. As you might guess, we absolutely loved the St James Bar. It was such a pleasure to meet the same team members as last year — and even more delightful that they recognised us again. We are already looking forward to our next stay.